The

BORING TO BOOKED

brand

The ultimate all-in brand and website experience for bold female founders in creative spaces (think beauty and wellness queens, interior designers, florists, photographers, coaches, social media managers and more)!

If you're ready to raise prices, attract dream clients and become the brand that screams industry leader (without any burnout or doubt), then this is your "fuck yes" offer.

BOOK YOUR CALL

WEB DESIGN // BRANDING // BIZ STRATEGY // WEB DESIGN // BRANDING // BIZ STRATEGY //  WEB DESIGN // BRANDING // BIZ STRATEGY //  WEB DESIGN // BRANDING // BIZ STRATEGY //  WEB DESIGN // BRANDING // BIZ STRATEGY // 

LETS GET REAL:

You’re insanely talented at what you do, but without branding and a website that actually positions you as the go-to in your industry,

you end up...

Overwhelmed from trying to convert average clients through the DMs whilst constantly discounting your prices to book clients

Losing faith in your skills and questioning whether you’re meant to be a business owner, destroying your passion

Struggling to attract dream clients who are begging to book with you, and willing to pay top dollar for your talent

Turning your talent into high paying clients shouldn’t be *this hard*

I know what it’s like to feel invisible in your own business...

When I was running my cosmetic tattooing business, I had the talent, but my branding and visuals weren’t showing any of it.

I was constantly hustling to service average clients, and never had the clarity or strategy to actually grow.

👉That all changed when I built a bold, aligned brand that finally reflected my value👈

Since then, I’ve helped several service-based women elevate their branding, stand out online, attract dream clients, and step into the next level they’ve been craving.

THE BORING TO BOOKED BRAND WILL HELP YOU BUILD A POWERFUL, PROFITABLE AND RECONGISABLE BRAND THAT ACTUALLY REFLECTS YOUR TALENT.

THE SEARCH IS OVER...
INTRODUCING

BORING TO BOOKED

brand

A 4-week, done-for-you strategic brand and website experience designed to help bold female founders in creative spaces raise prices, attract dream clients and become the brand that screams industry leader (without the burnout or self doubt).

I work with beauty and wellness queens, interior designers, florists, photographers, coaches, social media managers and more who are ready to be seen.

BOOK YOUR CALL

BOOK A STRATEGY SESSION

The

If you're ready to...

Stop feeling invisible online and finally step into a brand that reflects your true talent and expertise

1

Attract dream clients who pay your worth, respect your talent, and never question your prices.

2

Replace DIY chaos with a strategic, high-converting brand & website that books dream clients in your sleep.

3

Raise your prices with confidence because your brand and website finally look as premium as your work.

4

Drop the self-doubt and step into your industry-leader era with strategic clarity and direction.

5

THEN THIS IS FOR YOU...

If you're ready to...

Stop feeling invisible online and finally step into a brand that reflects your true talent and expertise

1

Attract dream clients who pay your worth, respect your talent, and never question your prices.

2

Replace DIY chaos with a strategic, high-converting brand & website that books dream clients with ease

3

Raise your prices with confidence because your brand and website finally look as premium as your work.

4

Drop the self-doubt and step into your industry-leader era with strategic clarity and direction.

5

Then this is your ultimate power move...

BOOK A strategy call

BOOK A CALL

WHAT'S IN IT FOR YOU?

(don't worry, I won't leave you guessing)

STRATEGY

We uncover what makes you unforgettable and map out a strategy that positions you as the obvious choice in your industry. Clarity, direction, and a creative vision that actually feels like you.

⚡️Define your brand story, mission and goals
⚡️Nail your dream clients and buying motivations
⚡️Unique selling points and competitor research
⚡️Define your brand voice and tone

We design a bold, elevated visual identity that finally matches the quality of your work. Designed to attract dream clients and make your brand instantly recognisable.

⚡️Logo Suite with 2 logo variations
⚡️Typography Suite with 3 font pairings
⚡️Extensive colour palette with colour codes
⚡️Visual rules so your branding is used correctly

VISUAL
IDENTITY

Once the branding is done, we design a stunning, strategic 4 page website built to convert your dream clients on autopilot, without you having to lift a finger. 

⚡️4 page custom website
⚡️Mobile and desktop optimisation
⚡️Simple SEO optimisation 
⚡️30 days of tech support included

CUSTOM
WEBSITE

We create a powerful launch plan and hands-on support so your new brand hits the world with impact, visibility and serious momentum. You will leave with 100% confidence to nail your new brand.

⚡️5 customiseable social media launch graphics
⚡️14 day content calendar to help your brand launch
⚡️30 content hooks to attract your dream audience
⚡️10+ page brand bible to future proof your brand

LAUNCH
SUPPORT

MEET              INDIANA

MEET           INDIANA

(Designer & founder at Studio Riot)

I didn’t start as a designer, I started as a doer.

At 18, I started university to study graphic design, digital design and marketing.

At 19, I launched a cosmetic tattoo studio and served 500+ clients.

At 21, I built a bold furniture brand supplying salons, hotels and businesses across Australia.

And at 23, it finally clicked:
I wasn’t obsessed with running any business... I was obsessed with building brands that stood out, sold out and took off.

Now I help creative female founders do exactly that through strategic branding, high-converting websites and deep strategy that actually get's them booked.

I am a strategy-first creative powerhouse on a mission to help female founded creative businesses get seen, booked and remembered by dream cleints.

WORK with me

CLIENT LOVE LETTERS

(real humans, real results)

Ready to stop discounting and start becoming the industry leader you are destined to be?

First, you need to schedule a 15 minute Brand Riot Session with Indiana. This is the first step towards success.

Throughout your call we uncover your goals and frustrations within your business, and map out your unique game-plan.

If you say "hell yes" to this offer, we will onboard you and your exciting project will be scheduled in!

STEP 1
Book a Riot Session

STEP 2
Map Your Gameplan

STEP 3
Kickoff Time

BOOK YOUR CALL

I Know How Daunting It Can Be To Invest In Your Business.

ONCE YOU'RE INSIDE THE BORING TO BOOKED BRAND, YOU WILL...

BOOK YOUR CALL

Have the confidence to raise your prices and be seen as an industry leader.

Gain back hours of time with strategy and tools that do the work for you.

Have a clear brand strategy that feels so magnetically aligned to you.

Have a strategic website that converts dream clients on auto-pilot.

Be perceived as the trusted and premium option for your dream clients.

Become so in love with your brand and highly motivated to succeed.


BOOK YOUR STRATEGY SESSION

THE BORING TO BOOKED BRAND IS NOT FOR EVERYONE...

Real talk

You're a perfect fit if you:

✔️ Are a motivated female founder running a creative based business.


✔️ Are ready to upgrade from outdated or DIY branding that does not align with you.


✔️ Want a bold, unique visual identity that stands out from others in your industry.


✔️ Are itching to raise prices, and need a brand & website that reflects your worth.


✔️ Are tired of attracting average clients and want dream clients to feel instantly drawn to your business.

This offer was created specifically for creative female founders who are ready to step into their next level, not women who just need a pretty logo. This is not a quick fix, cheap design type of thing. Its for female founders ready to invest, think big and become the powerful industry leader they were born to be!

You're NOT suitable if you:

✖️ Are searching for a quick fix, budget friendly or beige cookie-cutter option.


✖️ Are not ready to invest in your brand and show up throughout the process.


✖️ Just want a single logo or one-page website without any strategic clarity.


✖️ Don't see value in brand and launch strategy's to fast-track your success.


✖️ Don't have a clear vision or clarity surrounding your future business goals, dreams and aspirations.

TAKING APPLICATIONS FOR 2026 // TAKING APPLICATIONS FOR 2026 // TAKING APPLICATIONS FOR 2026 // TAKING APPLICATIONS FOR 2026 // TAKING APPLICATIONS FOR 2026 // TAKING APPLICATIONS FOR 2026 // TAKING APPLICATIONS FOR 2026 // TAKING APPLICATIONS FOR 2026 //

FAQ'S

(Got questions? I got answers.)

HOW IS THIS DIFFERENT TO OTHER BRANDING AND WEB PACKAGES? +

Most branding and website packages give you pretty, aesthetic results. This experience gives you power. Unlike standard design packages, this is not a template based website or a plug-and-play logo. This is a full strategic transformation based around you, your goals, visions, and dream clients. You get brand strategy, creative direction, premium visuals, a conversion driven website, launch plan and 1:1 support that actually gets you seen, booked and remembered.

CAN I STILL INVEST IF MY BUSINESS IS ALREADY ESTABLISHED? +

Absolutely! The Boring to Booked Brand is perfect for founders who already have a presence, but feel that their brand is not quite doing their talent justice anymore. Whether it's raising prices, reaching more ideal clients or getting your books filled, this offer is going to help you get there. Quickly.

WHAT IF IM NOT 100% CLEAR ON MY BRAND YET? +

You don’t need a clear vision, you just need the desire. I extract your vibe, your goals, and your uniqueness, and then turn it into a brand that finally feels right for you. I provide you with a brand questionairre that will help you deep dive into your brand, and then we create a clear visual direction to base your branding and website off of.

I AM SUPER BUSY. HOW MUCH TIME DO I NEED TO PUT ASIDE FOR THIS? +

The good thing is, you don't need much time at all. This is a done-for-you experience with little input required from you. Aside from your 1:1 strategy call and scheduled check-ins for revisions, you can sit back, relax, and focus on your business whilst we do the work behind the scenes.

WHAT KIND OF CREATIVE BUSINESSES DO YOU WORK WITH? +

We specialise in bold, creative female founded creative businesses. Think beauty, wellness, interiors, coaching, photographers, SMMs, florists, and more. If you are unsure about whether we will be a good fit, schedule a clarity call anyways, and I will be honest as to whether I believe we are a good fit for each other.

DO YOU OFFER ANY PAYMENT PLANS? +

Yes! I make investing in your growth accessible so you can step into your next level now, not “someday soon".

WHAT IF I AM NOT READY TO INVEST RIGHT NOW? +

I get it — investing can feel scary. But here's the truth: Staying where you are is costing you far more. Every month you wait, you're missing dream clients, momentum and income. When I first started, I wasn't "ready" either. I was juggling uni, barely making money, and still chose to invest, because staying small felt way more scary than taking the leap. This offer is not an expense. It's the move that takes you from overlooked to in-demand. Most of my clients see a spike in inquiries before they even fully launch their brand to the world. If you find yourself saying you're not ready, ask yourself this instead: Am I willing to stay stuck for another 6-12 months? If not, you're more ready than you think.

HOW IT all WORKS.

(don't worry, I won't leave you guessing)


The Vibe Check: We get to know your goals, your audience, and your dream vision.
The Blueprint: Strategy meets creativity — we craft your brand direction.
The Design Riot: We create your bold new look (the magic happens here).
The Power Launch: Everything comes together — your brand or website goes live.
The Celebration: You show up with confidence, clarity + a killer visual identity.
💋 Keep this written in your brand tone — playful, confident, and human.

Our packages might only be 1-3 weeks for you, but they take much more prep for us to ensure we get things right! There will be some homework for you to complete before we begin designing, and a few things we will need to grab from you!

step 2: PREP FOR YOUR PROJECT

HOW IT all WORKS.

(don't worry, I won't leave you guessing)

Once all of the prep work is done, we can start on the exciting stuff!! Besides the occasional check in to make sure I am on the right track, this is where you can sit back, relax and start to dream about how f***ing good your brand is about to look!

step 3: the project can now begin

IF YOU WANT BIG RESULTS,
MAKE BIG MOVES.

Yes you... What are you waiting for?

I'M SO READY!

I'M SO READY!